It came close to $1 for the first time on Jan 9, 2018. However, it started gaining some momentum in early 2018 on the back of multiple developments including a beta launch on Brave and expansion to YouTube in Oct and Nov 2017 respectively. BAT priceīAT price stayed under $0.5 from the time of its launch in May 2017 till the end of that year. Furthermore, thousands of ad campaigns have been already run by leading brands like Verizon, eToro,, Nexo and Ashley Homestore, using BAT. There are more than 10 million BAT wallets in existence. As of writing, almost 60 million monthly active users, 18+ million daily active users and 1.5 million active creators accept BAT. īAT has witnessed stunning results ever since its integration into Brave. BAT was launched through a record ICO (Initial Coin Offering) in 2017, that generated over $35 million within 30 seconds. It is powered by its native ERC-20 and SPL token called BAT, which functions as the Brave browser's rewarding mechanism, and is exchanged between its end-users, publishers, content creators and advertisers.

It works hand-in-hand with the Brave browser which was created to solve problems plaguing the digital advertising industry, by eliminating middlemen, providing higher user privacy and distributing economic value equally amongst everyone involved. The platform is bridged across Solana and Ethereum and delivers utility to the ecosystems of both these blockchains. Brendan Eich is the inventor of JavaScript and the founder of Mozilla. The project is the brainchild of Brendan Eich and Brian Bondy, two well-known individuals in the web browser development industry. It aims to democratize the attention economy, by giving users the choice of viewing ads, including which ones, and then rewarding them. Launched in May 2017 by Brave Software, Basic Attention Token (BAT) is a new-age blockchain-based digital advertising platform that rewards its users for their attention while giving advertisers higher returns on their ad expenditure.

Brave browser coin